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Ferrari is poised to change the way we think about the brand’s future with the announcement of its first electric vehicle, the Lu — a name that means “light” in Italian and promises to illuminate the road ahead. The company says the new model will combine the unmistakable performance of a Ferrari with the practicality of a daily driver, offering up to 1,000 brake horsepower and a 122‑kilowatt‑hour battery that powers a bespoke platform. In the following pages we’ll explore the car’s striking design, the Apple‑inspired interior, and what it could mean for the marque’s long‑term strategy for enthusiasts and skeptics alike.
Design that bridges heritage and futurism
The Lu is a four‑door, four‑seat grand tourer that looks like a spiritual successor to the FF, yet it carries a distinctly modern silhouette. Its exterior hints at the brand’s past with subtle nods to the 250 Europa, while the aerodynamic lines and low stance signal a new era. Ferrari’s goal is to make the car feel “for the driver” first, with a focus on driving dynamics that match the 1,000‑bhp output.
Apple‑inspired cockpit
Inside, the Lu features a cockpit that feels more like a high‑tech tablet than a traditional car interior. A large, anodised‑aluminium screen dominates the centre console, surrounded by glass panels that echo the materials used in the latest iPhone. The display is fully touch‑responsive, but it also offers physical controls that “click” under the fingers, giving the driver a tactile connection to the vehicle’s systems. A digital clock doubles as a lap timer, turning the cockpit into a performance hub.
Seats, steering and the driver’s focus
The seats are described as “amazing” in scent and comfort, a first for Ferrari’s lineup. The steering wheel, designed by former Apple design chief Jony Ive, features a three‑spoke layout reminiscent of the 250 Europa, but with a slimmer profile that feels light in the hand. Paddles on the back of the wheel provide quick gear changes, while a binnacle that moves with the wheel keeps the driver’s eye on the road.
Launch control and lighting that feel personal
One of the most striking features is the launch‑control lever, positioned above the driver’s head like a helicopter rotor. Pulling it down activates the car’s all‑electric launch system, a tactile reminder that the Lu is built for performance. The lighting package, including fog lights, is designed to make the driver feel special, with a focus on ambience rather than sheer brightness.
Rear‑seat experience and the key‑holder innovation
Rear passengers are not forgotten. A floating centre console offers a screen that displays speed, lap time and other metrics, while small cubbies provide storage. The key‑holder is a standout element: a blocky aluminium and glass device that, when inserted, triggers a visual cue on the drive selector, giving the impression that power is being transferred from key to car. The whole system feels premium and highly interactive.
Ferrari’s Lu represents a bold step into the electric future, marrying the brand’s racing DNA with a design language that borrows from Apple’s minimalism. With a 122‑kWh battery and 1,000 bhp, the car promises both daily usability and track‑ready performance. While the price is expected to fall in the low to mid‑six‑figure range, the Lu offers a glimpse of what Ferrari’s next chapter could look like: a high‑performance EV that still feels unmistakably Ferrari.