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Ferrari’s First Electric Saloon
When Ferrari unveiled the Luche, the world expected a sleek, high‑performance hybrid. Instead, the brand delivered its first fully electric luxury saloon, a bold statement that the iconic marque is ready to embrace a zero‑emission future. The Luche is not just a new model; it is a manifesto that Ferrari will electrify its lineup while preserving the performance DNA that fans cherish.
Design Collaboration with Lovrom
The Luche’s exterior is the product of a partnership with Lovrom, the industrial‑design studio founded by former Apple designer Sir Johnny IV. Lovrom approached the project with a clean‑sheet mindset, focusing on aerodynamics and a cohesive aesthetic that departs from traditional Ferrari styling. The result is a vehicle that feels like a giant wing, with integrated spoilers and a smooth rear tail that channel air over the car and out the back. The design team also paid close attention to the interior, ensuring that every touchpoint—from the windscreen wipers to the central screen—offers a tactile, luxurious experience.
"The 2027 Ferrari Luche is a fully electric luxury saloon that has been designed from the ground up in concert with industrial design studio Lovrom, with industrial design studio Lovrom, which was founded by former Apple designer Sir Johnny IV." – Design Team
Powertrain and Performance
The Luche is powered by a 122‑kWh battery pack composed of 15 modules. These modules feed eight electric motors—one per wheel—delivering a combined 772 kW (1,040 hp) and 990 Nm of torque when all motors run at maximum. The car can accelerate from 0 to 100 km/h in just 2.5 seconds and reach 200 km/h in 6.8 seconds, with a top speed of 310 km/h. The battery’s placement under the floor lowers the centre of gravity, giving the Luche a handling feel that rivals the brand’s combustion‑engine stalwarts.
Range, Charging, and Practicality
Ferrari claims the Luche can travel roughly 530 km on a full charge, a figure that aligns with the performance‑heavy nature of the vehicle. The battery can be recharged at up to 350 kW, allowing a quick top‑up in a matter of minutes. The lift‑back body style provides practical cargo space, while the car’s aerodynamic efficiency ensures it can sustain high speeds—up to 250 km/h—throughout the day. These attributes make the Luche suitable for both daily commutes and long‑distance drives.
Interior Experience and User Interface
Inside, the Luche offers a blend of digital and analog elements. A central screen hosts a real speedometer needle, while other gauges are fully digital. The steering wheel features tactile buttons for indicators, traction control, and wiper settings, allowing drivers to keep their hands on the wheel. A mechanical clock, stopwatch, and compass add a touch of classic luxury. Ferrari has also engineered a unique electric‑noise system that can be turned on or off, giving drivers the option to enjoy a subtle, engine‑like sound or a completely silent ride.
Target Market and Future Outlook
Unlike previous Ferrari models, the Luche is aimed at a new generation of buyers who value sustainability without sacrificing performance. The car’s electric architecture gives Ferrari full control over the drivetrain, enabling future electrification across the brand’s lineup. In cities where zero‑emission vehicles are mandatory or heavily incentivised, the Luche offers a compelling alternative for those who have always wanted a Ferrari but also want an electric vehicle.
What Makes the Luche Stand Out
Beyond its specs, the Luche represents a strategic shift. It is the first Ferrari to outsource design to an external studio since the brand’s early collaborations with companies like Zagato. The result is a vehicle that looks distinct from any previous Ferrari, yet retains the performance ethos that defines the marque. Whether it will become a staple in Ferrari’s future remains to be seen, but the Luche already signals that the brand is serious about electrification.
For enthusiasts and newcomers alike, the Luche offers a glimpse into Ferrari’s next chapter—a chapter where electrification, design innovation, and uncompromising performance converge.