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The New Electric CHR: A Fresh Take
When Toyota announced the all‑new CHR, the industry expected a modest update to a familiar compact crossover. Instead, the company delivered a fully electric vehicle that feels like a new model entirely. Built in Japan’s Takaoka plant rather than the former Turkish facility, the CHR signals Toyota’s commitment to quality and a shift toward electrification for its smaller lineup.
Build Quality and Paint: Japanese Craftsmanship
Pre‑production inspections reveal gaps and alignment that rival Toyota’s larger SUVs. Typical door‑to‑door gaps measure around 3.1–3.4 mm, noticeably tighter than the 3.8–4 mm seen on a standard RAV4. The paint job, measured at 197 microns, is thicker than the usual 120 microns for Toyota models, indicating a robust clear coat that enhances shine and durability. While some orange‑peel appears on the bumper, the overall finish is impressive for a pre‑production vehicle.
Interior Comfort and Materials
Inside, the CHR abandons hard plastics for soft, suede‑like Alcantara and piano‑black accents. The cabin feels more European‑styled, with tight seams and a smooth, quiet ride. A 14‑inch infotainment screen matches higher‑end models, and the layout includes ample charging ports and cup holders. Seat bolsters and side‑supporting materials keep occupants snug during spirited driving, while the rear seats offer reasonable headroom and a fold‑flat cargo area that can accommodate a small family or a weekend load.
Driving Dynamics and Performance
Under the hood, the CHR delivers 338 hp, enabling a 0‑60 mph sprint in just over five seconds—an impressive figure for a compact crossover. The low center of gravity from the battery pack, combined with responsive steering, gives the car a sedan‑like agility that surprises many EV enthusiasts. The vehicle handles tight corners with confidence, and the suspension, tuned for sportiness, keeps the ride smooth even on uneven roads. Noise, vibration, and harshness levels are low, earning a nine‑out‑of‑ten refinement score.
Value and Market Position
Priced below many competitors, the CHR offers a compelling mix of performance, interior quality, and practicality. While it lacks the spaciousness of larger models like the BZ Woodland, it excels in the segment that prioritizes fun driving and affordability. Toyota’s reputation for durability may mitigate depreciation concerns, but buyers should still consider resale value relative to larger EVs. Overall, the CHR stands out as one of the most enjoyable and well‑built electric crossovers available today.